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Thursday, August 20, 2009

August Report: Traffic Trends and a first look at iPhone activity

This month, our featured guest was Lisa Bu, an PhD Candidate in journalism and mass communications at the University of Wisconsin. Lisa will extend the discussion we began in July on broad trends in traffic and online activity at PMM subscriber sites.

In Lisa's analysis, she divided 19 sites into three tiers: a lower tier of smaller stations and lower traffic levels; an upper tier of mostly major market stations and state networks; ad a joint licensee tier. She then analyzed the traffic trends within each tier and documented how external events, especially the presidential primaries, election and inauguration, influenced overall traffic trends. Then she focuses on two station-based features (coverage of the long Senatorial election battle in Minnesota and a fascinating "electric-cat dragster" feature created by OPB) that drew huge traffic spikes to those site. She outlines some "take-aways" from each tier and each of these special cases.

Finally, Lisa looked at the explosion of iPhone traffic measured by Google Analytics at PMM subscriber sites. The level of iPhone activity is still small—often about 1% of total visits—but you can already see the trend lines shooting up. Here are the slides she presented

Lisa Bu reviews Traffic Trends and iPhone activity