Monthly Comparative Data

Monthly Webinars

Analytical Reports

Monthly Comparative Data

Each month we provide monthly Google Analytics data on six key indicators: unique visitors, visits, pageviews, % new visits, bounce rates and time on site. We also provide trending data for each indicator, and comparisons vs. "same month last year."

We are now developing performance benchmarks based on the average growth/decline for selected peer groups of participants including:

Analytical Reports

We provide collective research reports based on the performance of our participating stations and projects. Each report is written by professional analysts hired to examine and provide perspective on patterns and trends in the marketplace as a whole. The reports often discuss content and design usability/functionality as it relates to website success.

Our Analysts have included:

• Tim Davis, Head of Internet Strategies, Jacobs Media
• Justin Cutroni, Director of Web Analytics, EpikOne
• David LeRoy, Ph. D., Co-Director, Trac Media
• Mark Fuerst, Principal, Innovation4Media, former Director of the Integrated Media Association
• Bill Haenel, Principal, Haenel Communications Technologies and co-creator of the highly regarded ncpr.org site
• Lisa Bu, Candidate for Ph. D., University of Wisconsin School of Business
• Dr. Onaje Johnston, Ph.D., Faculty Web Design & Interactive Media at Art Institute of Washington
• Claude Galipeau, Senior Vice President, Digital Media, at Rogers Media, Canada's Largest Publisher

Monthly Webinars

Topical webinars are held each month to provide additional background on the data contained in the comparative reports and commissioned analytical reviews.

The webinars are designed specifically for our participating stations and projects to help them take advantage of the research findings and improve their performance by better understanding the data presented in our reports.

If you're not already participating in the Public Media Metrics project, download our Participation Agreement now and you can start the process of joining PMM. We'll contact you as soon as possible after receiving the completed agreement from you.